SOCIAL E-COMMERCE IS THE NEW DAWN OF E-COMMERCE INDUSTRY

In this technology-driven era, where the present generation is very much a digital-savvy generation, usage of social media such as Whats App, Facebook, Instagram, Twitter and so much more has taken a giant leap. Research studies show that a Malaysian spends approximately an average of 2 hours 45 minutes a day on social media platforms. In addition, the coronavirus outbreak has splurged the usage of social media which has made social commerce trending and the driving force which will, later on, play a huge role in shaping the e-commerce economy in Malaysia. Social e-commerce in simple terms means the act of doing e-commerce on social media platforms. According to research studies, Malaysia is the 4th largest in the world for social commerce adopters. The social e-commerce platforms Malaysia have seen a high adoption rate of more than 70% of its users are already shopping online in 2020–21 majorly because of the Covid 19 pandemic all around the world.

What exactly do social e-commerce platforms in Malaysia does? –

· Malaysia has a population of almost 32 million people and 26 million of them are active social media users. People don’t just use social media for communicating with people or sharing their pictures and content but they use it as a platform to research for information on a product before a potential purchase. Research studies show that around 80% of Malaysians use social media platforms for recommendations and reviews of the products or services and 23% of them are influenced by the reviews and recommendations. Social e-commerce platforms use networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services to the above-mentioned social media users who are looking for recommendations or reviews.

· Social e-commerce platforms in Malaysia helps companies’ market and promote their products and services on social media by the social media influencers to their fan, followers and friends. With the increase in social media users in Malaysia, there has been a significant increase in the number of social media influencers. The content creators of social media make content and companies can approach someone whose content is related to the company’s products or services. They might reach all the customers but they will definitely reach out to the bigger number of customers out there who exactly are the potential market and target audience.

· Keeping up with the trend is very important in today’s generation as entertainment is very important for promotional content. Eye-catching and short engaging content is produced by social e-commerce platforms that are relevant to the target audience. Consumers on social media are fast-paced in nature, they will skip forward the photo or video if not found interesting. Short Videos and photos are the kings of today’s social media so, social e-commerce platforms need to carefully and creatively create content that will draw the attention of the consumer and it has to be done selectively and tastefully.

As the usage of social media increases, day by day the importance of social e-commerce platforms will also increase. The e-commerce industry in Malaysia is highly dependent on the social e-commerce platforms in Malaysia so that the e-commerce industry can flourish and shape itself in near future.

MeCan Trade Malaysia, is designed to provide a 360° solution to budding business entrepreneurs. Ours focused yet specialized array of services includes Big Data, Systems Support, and social e-commerce which allows business owners to reinvent their brand proposition, business recovery, take control and achieve financial freedom. MeCan Trade`s open and innovative company culture allows aspiring entrepreneurs to take control, optimize, and accelerate their business.